Read the full article by Tom Perkins (The Guardian)
“A new class-action lawsuit in the US alleges Coca-Cola and Simply Orange Juice deceived customers with claims of an all-natural, healthy product when the juice has been found to be contaminated with toxic PFAS at levels ‘hundreds of times’ above federal advisory limits for drinking water…
…The complaint takes aim at several specific claims on Simply’s packaging and branding, including mentions of ‘all natural ingredients’, ‘simply natural’, and ‘nothing to hide’. The inclusion of ‘filtered water’ leads ‘reasonable consumers to believe that additional care has been taken to remove any incidental chemicals or impurities,’ the complaint states.
‘In reality, testing has revealed that the product contains [PFAS], a category of synthetic chemicals that are, by definition, not natural,’ the complaint states…
…The labeling is part of Simply’s wider marketing campaign, which positions the orange juice as being ‘transparent, natural, simple in order to gain the trust of reasonable consumers who reasonably believe that the product is free from synthetic’ ingredients, the suit says.
Simply’s marketing, the complaint continues, ‘is intentionally designed to drive sales and increase profits by targeting health-conscious consumers’.
The suit said third-party testing found PFOA and PFOS, two of the most dangerous compounds, which were used for decades before being largely phased out in the US, but which continue to contaminate the nation’s environment…
…It is unclear how or why PFAS are in Simply Orange as the chemicals could be contaminating the water that is mixed with the juice, the fruit or packaging. If the chemicals were intentionally added to the product, then the levels would probably be much higher, Neltner said.”…
How can I file a claim, I buy this orange juice all the time
This lawsuit is still ongoing so there would be no individual claims at this time. We will post future news articles we see on this lawsuit. Thanks!
Same here especially the Tropical Punch!
They to make sure when people buy something is the real stuff and not fake
Very upset. Have been buying and drinking this juice for 10+ years. I quite health conscious.
I drink about a bottle every two days. This makes me wonder if my autoimmune symptoms are because of this “natural” product.
Apparently, the lawsuit only claims that Simply’s TROPICAL blend is the one with PFA’s. The other juice lines do not have PFA’s, according to the lawsuit.
Is there a way to test the Simply Orange juice? I have been buying the Pulp Free one for a while now. It is so maddening. I am in Canada. If it’s the packaging, I am sure the packaging supplier is the same in Canada as it is in the US.
Unfortunately, our lab does not do any testing.
I have been drinking this a lot lately to take my piles and have given to my children to drink. This could be related to my health condition in my large intestines that i have been treating for a short time now. Since using water or other juices and not Simply orange juice i have been getting better. How frustrating.